Is she 13 or is she 30? You tell me.
Is it that doing crafts makes you childlike, or childish? Or that only children should be doing crafts? Crafts and adult women do not mix?
Why can't we have an adult doing adult level work? And not a grandmother either. The people who make these ads need to wander over to the craft section of the nearest Barnes & Noble, look at the age and sophistication of the new crop of authors, and get with the program.
Most of them started as bloggers, and are women I think are in their 30's and 40's. You know, Gen X. Here are a few examples of what I mean
I could keep going and going and going...
The point being, if you want Gen X money, stop treating creative women like nana's or toddlers. And lay off the stickers and construction paper already, half the store is waaaay too much.